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Digital Marketing/ Lead Generation/ WhatsApp Chat bot Integration

Why

Digital Marketing?

Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you. Think about your social media strategy. It’s great when your target audience sees your latest post, but it’s even better when they comment on it or share it.

Improved Brand Awareness

To get started, create social media profiles for your business and start networking with others. By applying a social media strategy, it will help you significantly increase your brand recognition.

Cost Effective

For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms.

Engage with your customers

Social media is a good way for engaging and interacting customers. The more you communicate with the audience, the more chances you have of conversion.

Improved brand loyalty

When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. 

Increased traffic

One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website.

Healthier customer satisfaction

On Social media if you create two-way communication channel for your customers, They feels assured that we care for them. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. 

Branches of Digital Marketing

How We Work

Digital Marketing is marketing done on digital platforms such as search engines, websites, emails and mobile apps. It is an efficiently targeted, conversion oriented and interactive marketing of products and services by optimally utilizing digital platforms to acquire customers. The scope of digital marketing is not limited to advertising. It also includes Acquiring new customers and sustaining the current customers. The reason why digital marketing is a topic of discussion is the statistics behind the same:

<strong>Search Engine Optimization (SEO)</strong>

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. 

<strong>Social Media Marketing</strong>

1. Creating brand awareness for free
2. To get feedback directly from customers
3. Get more traffic on website and improve SEO rating
4. Acquire new customer and expand sales
5. Marginally low marketing cost
6. 47% of all internet users are on Facebook
7. 88% of product purchases are Pinterest pinned

<strong>WhatsApp Chatbot & Bulk Message Sender</strong>

1. Save time and money on customer service
2. Boost your sales
3. Get more leads
4. Reply in seconds, instead of days
5. 24/7 available, everywhere
6. Send real-time, tailored messages to customers
7. Messenger apps (like WhatsApp) become more popular
8. People are open to using chatbots

<strong><strong>Online Reputation Management Service</strong></strong>

Online reputation management is a practice of structuring a brand’s reputation on the internet by displacing misleading content, uploading trending content, and making it visible through the help of other internet algorithms. For a user, the brand must display or provide correct solutions for their queries.

<strong>Pay Per Click (PPC)</strong>

Pay per Click is when a company bids for a certain keywords and optimizes its website accordingly to be on the top of the search results page. The companies pay the search engines every time someone clicks on the websites link.

<strong>Content Marketing</strong>

Content Marketing is a process of creating relevant content to acquire new customers. The content must be valuable to the customers and consistent in quality. It is a key tool for SEO and helps the website to get noticed on social platforms.

<strong>Mobile Marketing</strong>

Mobile marketing refers to advertising/selling the products and services to potential or existing customers through text messages on their mobile phones. This is one of the most direct ways of marketing as the response time from customers via smartphone is highest.

Why Social Media Marketing Is Important-

It’s clear that social platforms are great tools for showcasing employee stories, the brand’s vision and values, and creating an emotional connection with audiences (yes, B2B companies should strike the emotional cord just like B2C companies do).

We see this in the data:

  1. 89% of marketers say social media is “Very important”, with 30 percent saying it’s “Somewhat important” to their overall marketing strategy, according to Buffer.
  2. Youtube accrues more than 1 billion hours of watch time each day.
  3. 82% of B2B marketers report using LinkedIn as a means of networking and making professional connections. They also use Facebook, Twitter, Instagram, Youtube, and Pinterest.
  4. In 2017, 80% of social media B2B leads came from LinkedIn. (LinkedIn)
  5. 53% of the world’s population is now active on social media. (We Are Social)
  6. 13 new users are starting to use social media for the first time every second (Hootsuite).
  7. 70% of adults said they trusted recommendations online from friends and family, but only 15% said they would trust a companies’ official social media posts (PostBeyond).
  8. 91% of B2B buyers actively use social media (IDC).
  9. 79% of job applicants use social media to search for employment openings. However, 86% of applicants use social media for their job search in the first 10 years of their career (Glassdoor).
  10. 93% of Twitter members say they’re open to letting brands join a conversation, especially when they provide help (Twitter).
  11. 90% of Instagram members follow a business or official brand account (Instagram).
  12. LinkedIn says it has almost 800 million members across 200 countries. North America makes up around 25% of that population.
  13. Facebook reaches 59% of the global social media population. It’s the only social media platform that’s in the hands of over half of the world’s social media users.